Leading College Spring's Network Expansion
Chantelle George Consulting can help build, scale, and improve your service model to impact more students.
The Client
Since 2008, College Spring has helped over 30,000 students from low-income backgrounds increase their SAT scores by an average of 104 points. CollegeSpring exclusively works with districts and schools that serve students who are historically underrepresented in higher education. CollegeSpring trains and supports high school teachers to provide school-based SAT instruction to all students in a junior class. CollegeSpring helps schools and teachers expand access to formal test prep, encouraging all students to consider college as a viable option for their futures. Currently, the College Spring program is in California and New York.
College Spring: Context + Needs
During the pandemic, College Spring recognized two hurdles to their future growth: 1) They needed to expand their existing service model and replicate it in new regions and (2) They needed to understand their vision and strategy for scale, and how that vision would inform a new operating model.
Chantelle George Consulting Insights + Approach
Chantelle George Consulting worked collaboratively with the College Spring Board and leadership team to develop the following:
Competitor Landscape
Labor Market Analysis
Recruitment Projections and Conversion Rates
Prospective State Audit
Partnership and Sales Tracking System
Sales Funnel of Prospective Partners
Organizational Impact
Through a user-centered, equity-first approach, Chantelle George Consulting produced leads for College Spring which led to new partnerships in Texas, Florida, and Michigan.
These leads converted to approximately10,000 additional students. College Spring is now positioned to expand and scale their model in both new and existing regions.
