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CG CONSULTING, IN PARTNERSHIP WITH THE NATIONAL FOOTBALL LEAGUE (NFL) LAUNCHED THE FIRST EVER MEDIA SCHOLARS PROGRAM FOR SUPER BOWL LIX

“It is not a lack of talent, our students have tremendous talent. It is the ability to “get into the room”. You cannot be what you cannot see. This is why we started building out a program, to give students a chance to learn from each other, highlight their skillset, connect with media professionals, and create a portfolio that will make them competitive in the workforce.”

Dr. Chantelle George

Founder of The Media Scholars Program

key components

The Media Scholars Program, founded and led by Dr. Chantelle George, is transforming the sports media industry by offering underestimated students a rare opportunity to be immersed in sports and entertainment operations.

From shadowing media professionals to working behind the scenes at NFL-sponsored events, these students gained exclusive access and industry insights during Super Bowl LIX week and beyond.

This program is built on four key components:

  • The mission of this program is to provide access and exposure to college students who are aspiring to be media professionals.

    • Scholars attend orientation with clear expectations, trained in ways to approach people, social media etiquette, and meet deadlines to put together deliverables

    • Scholars get access to interview professionals and athletes during their college experience to create content and build their professional portfolio

  • The program facilitates connections with national media partners, fostering professional relationships and future career opportunities.

    • Scholars are identifying new connections and professionals they want to have as mentors

    • Scholars are connected to each other and CGC staff, via group chat for continued support

  • We've partnered with higher education leaders, NABJ, the Saints organization, and other key stakeholders to ensure the program is student-centered and community-driven.

  • Scholars are placed in smaller, discipline-focused groups led by a staff mentor, fostering peer learning and professional guidance.

    • Scholars were encouraged to pair up based on their skill sets to maximize content creation

    • Scholars promoted each other on social media, collaborating on content, increasing exposure

    • Scholars were placed in a cohort by expertise (videography/film, photography, broadcast journalism, and content creation

    • Scholars are now the first alumni group who will continue getting access to opportunities and professional development leading up to graduation

CGC MEDIA
SCHOLARs PROGRAM

New Orleans, LA — January 31, 2025

CG Consulting, in partnership with the National Football League (NFL), proudly announces the 17 college students selected for the inaugural Super Bowl LIX Media Scholars Program. This groundbreaking initiative provides exceptional young minds from the New Orleans area with unprecedented access to one of the world’s most celebrated sporting events and the opportunity to shape their futures in the sports media industry.

The Super Bowl LIX Media Scholars Program is designed to empower students with firsthand experience, allowing them to immerse themselves in NFL-sponsored events, connect with industry leaders, and produce compelling stories that capture the essence of the Super Bowl. Participants will contribute their unique talents to the excitement of Super Bowl LIX, while gaining invaluable insights into the world of sports media.

Dr. Chantelle George, Chief Executive Officer of CG Consulting, said, “We are thrilled to partner with the NFL to offer these talented students an unparalleled opportunity to explore their passions and sharpen their skills in the dynamic field of sports media. At CG Consulting, we believe in cultivating the next generation of leaders, and this program exemplifies our commitment to empowering young minds.”

Nicki Ewell, Senior Events Director for the NFL, said, “The NFL is dedicated to fostering educational opportunities and inspiring the next wave of sports media professionals. These scholars will gain a unique perspective on the operations and storytelling that make the Super Bowl a global phenomenon.”

Grace Cole, Fan Experience and Hospitality Event Coordinator for the NFL, said, “This initiative bridges the gap between academia and the professional sports industry. The students’ contributions will undoubtedly add depth and vibrancy to our Super Bowl LIX coverage.”

Brooke Sturgis, NFL Events Coordinator, said, “We’re excited to collaborate with such bright and enthusiastic students. Their perspectives and energy will enhance our storytelling and create memorable experiences.”

Lendora Johnson, Chief Operating Officer of CG Consulting, said, “This initiative is a testament to what’s possible when organizations come together with a shared vision for empowering young people. The scholars will leave this program not only with professional skills but also with an inspired sense of purpose.”

Media Scholars Program Kickoff & Celebration panel moderated by New Orleans Airport Communications Director Erin Burns (center) including panelists NFL Films Intern Zora Thomas, CBS News Reporter Kati Weis, WWL-TV Executive Director Nicole Waivers and WDSU News Anchor Darryl Forges (left to right).

Local Partners for the Super Bowl LIX Media Scholars Program: Public Relations - The CreativePR Agency, Curtis Elmore / Brand Development, Program Navigation & Marketing - Obsidian Advisory Group, Danza Huey, MBA / Video & Imagery - Duplessis Digital, Brooks Duplessis Benjamin

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